Search Engine Wars Part III

google-vs-microsoftWell just when you though it was safe to dip your toes into the cyberpond its not and round three or is it four or five, I forget… Microsoft and Google are at it again in the search engine wars.

“Google has defended recent changes to its search system that reduced the prominence of some popular websites.

One of the worst hit by the “Panda” update was Ciao.co.uk, a Microsoft-owned company that had been leading an EU competition case against Google.

Its web visibility fell by 94% according to analysis by Searchmetrics.

Google’s head of search evaluation, Scott Huffman, said it was “almost absurd” to suggest that the results were rigged.

The company regularly changes the algorithms that determine what users see when they search.”

Full Article HERE at BBC Technology News.