Google accuses Bing of copying

GooglevsbingWell it looks as now Bing the search or should I say “decision engine” from Microsoft is now starting to gain a foothold in the search market that Google has dominated for years and subsequently coined the immortal search term “to google” instead of “to search” in PC user circles.

Google has accused Microsoft of cheating, following an investigation known as the ‘Bing Sting’.  Google engineers created 100 nonsensical queries such as “hiybbprqag” and inserted a fake result for each.

Within weeks, the same results began to appear on its rival Microsoft’s Bing search engine. Microsoft denies copying Google and accused Google of conducting “spy-novelesque stunts”.

Harry Shum, vice president of Bing, said: “We do not copy Google’s search results. We use multiple signals and approaches in ranking search results,” he added.

“Opt-in programs like the toolbar help us with clickstream data, one of many input signals we and other search engines use to help rank sites,” he added.

Not that Bing actually lists the same result as Google’s complaint now, may have been omitted by Bing engineers or as some Search Engine experts and pundits question, was it intended to be released due to Farsight 2011 being on this week!?

search result Bing

So I’m just as usual sceptical of these types of digs at other companies to score cheap points, so I’m open minded to what both are up to, but its big business.

Read the full article at BBC Technology News HERE